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Your Essential Guide to Everyday Innovation.

Turn your everyday experience into bold solutions, without the buzzwords, burnout, or B.S.

Get Your Copy of The Creative Problem Solving Book, “Innovation-ish” Today

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Innovation Matters More Than Ever

From Businesses to Individuals, Innovation Drives Growth, Success, and Positive Change.

Innovation isn’t just a buzzword — it’s a necessity. But why is it so universally sought after?

  • Businesses and Organizations: It's the key to staying competitive, growing revenue, satisfying customers, increasing productivity, and attracting top talent.
  • For Employees and Individuals: It opens doors for career advancement, fosters personal growth, boosts adaptability, and provides a sense of creative fulfillment.
  • For Society and the Economy: It drives job creation, fuels economic growth, and offers solutions to pressing societal challenges.

In a rapidly changing world, innovation is the engine of progress. But it can feel like an exclusive club reserved for a select few.

Hand-drawn illustration of three people reaching toward idea icons, breaking through tangled scribbles

Featured Apperances

The real skill behind creative breakthroughs

TEDx Melbourne, September, 2025

Be Innovation-ish

Human Capital Leadership with Jonathan Westover, PhD. December 2, 2025

Innovation-ish book cover

What’s Inside This Book?

  • The three simple models that explain how all design, innovation, and creative problem solving methods work.
  • The cognitive processes that make everyone creative and why all people are BOTH creative and analytical.
  • How you can Start Somewhere on any problem and make progress with a next step in just 10 minutes.
  • 50+ diagrams, exercises, examples to let you start today and build your innovation-ish practice.
  • Key takeaways for each chapter to review and refresh your memory. Innovation-ish is your go-to reference for solving problems.
  • Practical examples of real people solving real problems without fancy degrees or expensive technology.

Endorsed by Leaders in Business, Education, and Nonprofit

Martin Lindstrom

“For a clear and data-driven approach to build your innovative skillset with confidence, you won't find a better book than Innovation-ish by Rich Braden and Tessa Forshaw.”

Martin Lindstrom

New York Times bestselling author of Buyology and The Ministry of Common Sense

Sarah Soule

“Braden and Forshaw offer a refreshing perspective on the drivers of innovative capacity in organizations. Sustainable innovation comes from developing leaders and teams that think differently by intentionally adopting the right mindsets.”

Sarah Soule

Philip H. Knight Professor and Dean at Stanford Graduate School of Business

Nonie K. Lesaux

“Innovation is more than just a skill; it is essential for leadership, citizenship, and navigating the future. At a time when educational systems are navigating deep complexity, Innovation-ish offers a clear, grounded, and inspiring approach.”

Nonie K. Lesaux

Dean of the Harvard Graduate School of Education

Premal Shah

“Whether you're at your kitchen table or sitting in a Silicon Valley boardroom, if you want impact that grows with you, start with Innovation-ish.”

Premal Shah

Co-Founder Kiva.org, Board Member Center for Humane Technology, Change.org Foundation, Watsi, and VolunteerMatch.

Tina A. Grotzer

“Braden and Forshaw offer a refreshingly practical guide to creative problem-solving.”

Tina A. Grotzer

Faculty of Education, Harvard University

Stefanos Zenios

“Innovation-ish is an actionable playbook for every aspiring innovator. Its frameworks will help you succeed because they capture how real people solve real problems.”

Stefanos Zenios

Professor of Entrepreneurship and Faculty Director of the Center for Entrepreneurial Studies, Stanford Graduate School of Business

Innovation-ish book opened to a Move Map worksheet spread, on a wood table

Wherever You Are, This Is Your Next Step

Whether you’re starting fresh or scaling up, Innovation-ish meets you right where you are.

Circular diagram: You Are Innovation-ish, surrounded by icons for marketer, MBA, geologist, teacher, lawyer, historian, engineer, biologist, economist, factory manager, and artist

This guide is a must-read for everyone on their innovation journey!

  • If you're new to innovation, you'll find it easy to begin
  • If you've attempted innovative projects before and struggled, you'll learn how to overcome barriers that used to hold you back
  • If you struggle with imposter syndrome and wonder, “Who am I to be an innovator?” you'll see that you already have the skills, tools, and creativity to succeed
  • If you're an experienced innovator, you'll learn ways to accelerate and build on your successes through a new lens.